Choosing the right website builder is essential for artists and musicians who want to showcase their work, sell their creations, and build a lasting online presence while maintaining full control over their brand and audience.
Written by: Steve Berg
Key Takeaways
Control Your Brand & Sales – Unlike social media platforms, a website gives artists and musicians complete control over their content, branding, and e-commerce.
Choose the Right Platform – Wix and Squarespace are great for portfolios, Shopify excels in e-commerce, Bandzoogle is ideal for musicians, and WordPress offers maximum customization.
Invest in Long-Term Growth – A professional website helps establish credibility, improve discoverability, and future-proof your career in the digital space.
Why Artists and Musicians Need a Website
In today's digital world, having a website is essential for artists and musicians. Whether showcasing your portfolio, selling music, or building a fanbase, your website serves as your online headquarters. Social media is great for engagement, but algorithms change, and platforms come and go. A website gives you complete control over your brand, content, and sales.
But with so many website builders available, how do you choose the right one? In this guide, we’ll explore the best website builders for artists and musicians, highlighting their strengths and weaknesses to help you make an informed decision.
Key Features Artists & Musicians Need in a Website Builder
Before diving into the best platforms, let's look at the essential features that creatives should consider when choosing a website builder:
Customizable Templates – A visually appealing and unique design that matches your artistic or musical brand.
E-Commerce Options – The ability to sell music, art, or merchandise directly from your website.
Media Integration – Support for embedding Spotify, YouTube, SoundCloud, and other platforms.
SEO & Marketing Tools – Built-in tools to help your website rank higher on Google.
Mobile Responsiveness – A website that looks great and functions smoothly on all devices.
Now, let’s explore the top website builders for artists and musicians.
Best Website Builders for Artists & Musicians
1. Wix – Best for Customization & Design Flexibility
Pros:
Easy drag-and-drop editor (Wix) and advanced design-focused builder (Wix Studio) available
Stunning templates designed for artists and musicians
Built-in SEO and marketing tools
Affordable pricing plans
Cons:
It can become expensive with add-ons
Some templates may be complex to switch once selected
The learning curve for Wix Studio may be cumbersome for beginners
Best for: Visual artists and musicians who want complete creative control over their website’s design and layout.
2. Squarespace – Best for Sleek, Professional Design
Pros:
Elegant, modern templates
Strong SEO capabilities
Built-in e-commerce and blogging tools
Cons:
Slightly steeper learning curve compared to Wix
Limited third-party integrations
Best for: Musicians and artists who want a polished, high-end website without extensive customization needs.
3. WordPress + Elementor – Best for Advanced Customization & Scalability
Pros:
Complete control over design and functionality
Extremely SEO-friendly
Wide range of plugins and integrations
Cons:
Requires some technical knowledge to set up and maintain
Hosting and domain costs can add up
Best for: Artists and musicians looking for a website with long-term scalability and full customization capabilities.
4. Shopify – Best for Selling Art & Music Online
Pros:
Industry-leading e-commerce features
Secure and reliable platform
Excellent integrations with social media and marketing tools
Cons:
Monthly costs + transaction fees
Less focused on portfolio presentation compared to other platforms
Best for: Artists and musicians focused on selling merchandise, digital products, or artwork online.
5. Bandzoogle – Best Music-Specific Website Builder
Pros:
Built specifically for musicians
Commission-free music and merch sales
Integrated mailing list and fan engagement tools
Cons:
Limited design flexibility
It is not ideal for visual artists or those needing advanced e-commerce features
Best for: Independent musicians who want an easy-to-use platform designed specifically for selling music and growing their fanbase.
How to Choose the Right Website Builder
Which one is best for you? Here’s a quick guide:
Want an artist portfolio? → Go with Wix or Squarespace.
Need strong e-commerce? → Shopify is the best option.
Want a music-focused website? → Bandzoogle is built for you.
Do you prefer full customization? → WordPress + Elementor is the way to go.
Final Thoughts & Next Steps
Choosing the right website builder depends on your specific needs as an artist or musician. Whether you’re looking to showcase your work, sell your creations, or build a loyal fanbase, the right platform will make all the difference.
🚀 Need a professional, custom-designed website? I specialize in creating high-performance websites for artists and musicians. Contact me for a free consultation today, and let’s bring your vision to life!
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