Victoria Jazz Society
Victoria Jazz Society · Victoria, BC · Arts & Entertainment
Complete digital transformation, including website redesign, SEO optimization, and analytics implementation for a beloved local arts organization.
Overview
The Victoria Jazz Society is a cornerstone of the local arts community, bringing world-class jazz performances to Vancouver Island for over 40 years. Their outdated website was limiting their reach and making it difficult for patrons to discover events and purchase tickets.
The challenge
The existing website was built on outdated technology, had poor mobile responsiveness, and was nearly invisible in search results. Event information was hard to find, and the ticket purchasing process was cumbersome, leading to abandoned transactions and missed opportunities.
The solution
We approached this project in three strategic phases: a complete visual redesign focused on user experience, comprehensive SEO optimization to improve discoverability, and implementation of analytics to track and improve performance over time.
Results
- +49% Impressions — Increase in organic search impressions
- +33% Clicks — More clicks from search results
- +10% Ticket Sales — Increase in online ticket purchases
- 2.5s Load Time — Reduced from 8+ seconds
Steve handles the website content refreshes that we require multiple times a year for our music festivals as well as regular troubleshooting and maintenance, and does it all quickly, smoothly and accurately. He also manages our databases and keeps them configured exactly according to our needs and ensures all our data is safe, accessible, and usable. Steve’s expert SEO and content strategy helped deliver a 10% increase in ticket sales at JazzFest. He’s responsive, knowledgeable, resourceful, and adaptable — no matter what request we have or element we need to add, whether it’s for our website or our databases, Steve incorporates our notes, edits, and updates perfectly the first time, every time. Work with Steve for your website and system development needs – you won’t regret it!