Search Engine Optimization
Get found online and drive qualified organic traffic
I deliver comprehensive expert Search Engine Optimization (SEO) strategies for local small businesses, companies, artists, and non-profit organizations. Designed to increase your visibility, attract the right audience, and drive meaningful results. My approach blends technical adjustments, on-page and off-page optimization, and local SEO strategies tailored to your market. I specialize in strategies and campaigns for small businesses and creatives with a track record of success with music festival organizations and independent artists.
Whether you're launching a new campaign or optimizing an existing presence, I offer keyword research, content writing and refreshes, and structured data enhancements. I also provide Google Analytics and Search Console setup, Google Business Profile creation or optimization, and targeted local SEO to help your business rank in your service area. Any website design work done by myself marries itself with Search Engine Optimization. Ensuring that not only your content strives for maximum exposure, but also abides by standard design practices.
A detail-oriented approach is taken with every project—conducting audits, improving site architecture, refining metadata, and ensuring your content aligns with search intent. I aim to create a measurable path to higher rankings and sustained organic growth. I deliver results in SEO for music and advocacy-based projects backed by a deep knowledge of their standard industry practices and knowledge.
What's included
- Technical SEO Audit — Comprehensive analysis of site speed, crawlability, indexing issues, and Core Web Vitals.
- Keyword Research & Strategy — Data-driven keyword discovery targeting high-intent search terms for your market.
- On-Page Optimization — Strategic optimization of title tags, meta descriptions, headers, and content structure.
- Content Strategy — Editorial planning aligned with search intent, topic clusters, and content gaps.
- Link Building — White-hat outreach and relationship building to earn authoritative backlinks.
- Performance Tracking — Monthly ranking reports, traffic analysis, and conversion tracking with ROI insights.
Process
- Audit & Research — I audit your site’s technical health, current rankings, and competitors, then build a keyword + intent map. We prioritize quick wins and define measurable targets (traffic, leads, rankings, conversions).
- On-Page & Technical Fixes — I improve site structure and indexing signals (titles, meta descriptions, headings, internal links, schema where relevant), and fix technical blockers (speed, crawlability, redirects, duplicates).
- Content, Authority & Reporting — I create or refine content that matches search intent, strengthen local/industry signals (citations, GBP where applicable), and track results with clear reporting. Iteration focuses on what moves rankings and leads.
Frequently asked questions
How long will it take to see results from SEO?
Most local SEO campaigns begin showing noticeable ranking improvements within 3–6 months. The timeline depends on your competition, current website health, and how quickly changes can be implemented. For higher-competition keywords (e.g., “restaurants near me”), reaching page-one positions can take 6–12 months.
What’s included in your SEO services?
My SEO services typically include:
- A full technical website audit and on-page optimization
- Keyword research targeting local and commercial-intent search terms
- Content updates and recommendations for new high-value landing pages
- Google Business Profile optimization for local visibility
- Link building through relevant local directories and outreach
- Monthly performance tracking with clear reports
Which platforms do you work with?
I work with most modern website platforms, including Wix, WordPress, and Squarespace. If you have a custom-built site, I can adapt the SEO plan to fit your current setup without requiring a full redesign—though if a redesign would significantly improve performance, I’ll tell you.
Will I get regular reports on progress?
Yes. I provide monthly SEO reports showing keyword rankings, organic traffic, click-through rates, and local visibility improvements. Each report includes a brief action summary so you know what was done, why it matters, and what’s planned next.
What problems can you solve with SEO?
Common problems I help fix include:
- Organic traffic is down (or flat) even though you’re publishing content
- Stuck on page 2–3 for high-intent “money terms” in local search
- Not showing in the local pack because your Google Business Profile underperforms
- Redesign/migration risk (redirects, sitemaps, and tracking not ready)
- Slow site performance and poor Core Web Vitals hurting rankings and conversions
- High impressions but low qualified leads (content intent mismatch)
- Analytics blind spots (Search Console/Analytics not set up for goals or ROI tracking)
What does a Basic SEO Audit and Setup include?
- Comprehensive SEO audit to evaluate technical health and address critical issues
- Keyword research for up to five targeted keywords
- Alt text and basic accessibility improvements
- Google Search Console and Analytics setup to track performance and monitor progress
What does Local SEO Optimization include?
- Google Business Profile optimization for better local visibility
- Local citations and directory submissions across trusted platforms
- Location-based keyword targeting to attract customers in your service area
What does a typical SEO strategy include?
- On-page and off-page SEO to improve structure, content, and external signals
- Link-building and content strategy recommendations to grow authority
- Competitor analysis and ongoing reporting to track progress and opportunities
- Ongoing keyword research and implementation to stay competitive over time
Book a consult about Search Engine Optimization