Stop 2030 Barclay
Stop 2030 Barclay · Vancouver, BC · Social Advocacy Organization
Stop 2030 Barclay is a Vancouver community campaign responding to a proposed rezoning. We built a website that explains a complicated issue in plain language and makes it easy for supporters to act, from writing to City Council to spreading the word.
Overview
A campaign site built around one goal: turning concerned residents into active ones. Visitors can quickly understand what's being proposed, why it matters to the neighbourhood, and exactly what they can do about it, with clear buttons to email Council, learn more, or get involved on every page. An FAQ answers the questions residents are already asking, which also helps the site show up when people search for them. A newsletter and comments keep the community connected between key dates, and we kept refining the site based on what visitors were actually doing.
The challenge
Turning a complex rezoning file into a clear, trustworthy hub residents could skim in seconds, convert attention into action (email Council, subscribe) without overwhelming them, keep the site fast, accessible, and reliable during traffic spikes tied to city milestones, and continuously update content as the process evolved.
The solution
A clear, action-first advocacy site that explains what’s proposed, why it matters, and how to help, using scannable messaging, prominent “Email Council / Learn More / Get Involved” pathways, an FAQ hub built to capture search traffic on key resident concerns, and lightweight community tools (newsletter + comments) supported by ongoing analytics-led iteration.
Results
- Thousands Petition Signups: Petition signups captured through the campaign hub
- 800+ Email List: Email subscribers added to support updates and mobilization
- Stalled Rezoning Effort: The application is currently stalled; the upcoming municipal election is expected to determine its next course
- Increased Accountability: Developers faced sustained public scrutiny and accountability