Do you write the email copy too?
Yes. If you already have copy, I’ll format and optimize it for clarity and clicks. If you want me to write it, I can create messaging that matches your voice and goals.
Email Marketing
Build relationships and drive conversions through email
Email marketing works best when it’s treated like a system, not a one-off newsletter. I build Mailchimp setups that are clean, organized, and easy to run, with smart segmentation and automated flows that keep leads warm and communities engaged.
Whether you’re starting from scratch or your Mailchimp account has grown messy over time, I’ll help you turn it into a reliable channel for announcements, events, lead nurturing, and ongoing audience building, without making it complicated to maintain.
What's included
- Campaign Strategy: Goal-oriented email planning aligned with your sales funnel and audience segments.
- List Segmentation: Audience grouping by behavior, preferences, and lifecycle stage for targeted messaging.
- Automated Email Flows: Welcome sequences, abandoned cart recovery, and nurture campaigns that run on autopilot.
- A/B Testing: Subject line, content, and send-time experiments to continuously improve open rates.
- Analytics & Reporting: Detailed metrics on opens, clicks, conversions, and revenue attribution per campaign.
- Template Design: On-brand, mobile-responsive email templates optimized for deliverability and engagement.
Process
- Strategy & Audit: I review your current Mailchimp setup, document how you’re communicating today, and clarify the outcomes you want (leads, bookings, donations, ticket sales, or community engagement). Then I map the simplest segmentation, template, and automation plan to get there.
- Build & Automate: I clean and structure your audience (fields, tags/segments, signup sources), then build your reusable email template(s) and key automated flows (welcome, nurture, re-engagement, and event/promo sequences) so your email system runs reliably in the background.
- Launch & Optimize: I launch campaigns and automations, review early performance (opens, clicks, growth), and iterate on messaging and segmentation. If you want, I provide a walkthrough, a simple handoff guide, and optional ongoing support for new flows, campaigns, and improvements.
Frequently asked questions
Can you work with my existing mailing list?
Absolutely. I’ll help import and organize it properly (fields, tags, segmentation). If the list is older or messy, I’ll recommend a safe cleanup and re-engagement approach.
Will you improve my email open rates?
I’ll implement best practices that typically help (segmentation, list hygiene, consistent templates, smarter flows). Results vary by audience and consistency, but the system will be built to improve over time.
Can you connect Mailchimp to my website forms?
Yes. I can connect or rebuild forms so new subscribers land in the correct audience and get the right tags/segments automatically.
Do you handle CASL/GDPR compliance?
I’ll help you follow practical best practices: clear opt-ins, unsubscribe visibility, accurate sender info, and good list management. For edge cases, I recommend legal confirmation.
How long does it take to get set up?
Most Mailchimp projects move quickly once I have access to your account, brand assets, and any existing lists/forms. More complex segmentation and multiple automations take longer, especially if list cleanup is required.
Can you train my team to use Mailchimp?
Yes, training and a short handoff guide can be included so sending campaigns and maintaining the list is straightforward.