Whetham's Books
Whetham's Books · Victoria, BC · Bookkeeping & Accounting
Whetham's Books is a Victoria-based bookkeeping and tax practice getting its first website; a lean, conversion-focused build that qualifies leads before the discovery call through clear scope-of-practice messaging, conditional intake forms, local SEO, and JSON-LD schema, with GA4 conversion tracking configured from launch.
Overview
Trishia Whetham, a Certified QuickBooks ProAdvisor, runs Whetham's Books, a bookkeeping and tax practice serving small businesses, sole proprietors, and independent professionals in Victoria and across Vancouver Island. Like many referral-driven service practices, the business had grown by word of mouth and had no website of its own. The goal was a first web presence that could do more than list services—one that would qualify prospects, establish credibility, and be measurable from day one.
The challenge
The practice was spending valuable time on intro calls with prospects who weren't the right fit—businesses too large for a solo practice, one-off filers, and clients on software outside its scope. The first website needed to filter those conversations before they happened, communicate a clearly defined niche without overwhelming visitors, and launch on a brand-new domain with no existing search authority.
The solution
A lean four-page site engineered as a qualification filter rather than a brochure. Scope of practice, supported software, and pricing anchors are stated plainly; a conditional intake form shows only the fields relevant to each visitor's selected service; and an FAQ hub handles objections and gives behind-on-filing prospects permission to reach out. Local-first SEO anchors the practice to Victoria and Vancouver Island, JSON-LD schema (AccountingService, Person, Service, FAQPage) tells search engines and AI assistants exactly what the business is, and GA4, GTM, and Search Console were configured before launch so form conversions are tracked from the very first visit.
Results
- Launched First Website — Launched the practice's first-ever web presence on a new domain
- Streamlined Lead Qualification — Conditional intake form surfaces only the fields relevant to each visitor's service
- Full Schema Structured Data — AccountingService, Person, Service, and FAQPage JSON-LD implemented site-wide
- Live at Launch Analytics — GA4, GTM, and Search Console configured with conversion tracking from launch