Data-driven insights to optimize your digital presence
I set up web analytics so you can answer the questions that actually matter like "Where are people coming from?","What content or pages move them toward action?", and "What’s causing drop-offs (and what’s worth fixing first)?"
I focus on clean tracking, clear reporting, and practical insights—especially for service businesses, event orgs, and non-profits that need to prove impact and make smarter marketing decisions without drowning in dashboards.
They do different jobs. GA4 shows what people do on your site (behavior + conversions). GSC shows how your site performs in Google Search (queries, impressions, clicks, CTR). I usually set up and use both together.
Yes. I work with modern site builders and CMS platforms, and I’ll implement tracking in a way that matches the platform’s constraints and best practices.
I set up events for the actions that matter (form submissions, key button clicks, booking confirmations, etc.) and mark the right ones as conversions in GA4—so you can measure what’s driving real outcomes.
Analytics doesn’t create traffic by itself, but it helps you make better decisions—which often leads to better content, better pages, better campaigns, and improved performance over time.
Yes. I’ll provide a clean UTM convention and templates so every campaign (email/social/partner promos) is trackable and comparable.
That’s common. I’ll audit for issues like duplicate tags, missing conversions, self-referrals, broken attribution, or improperly labeled campaigns—and fix what’s causing unreliable data.
Yes. I can deliver a short walkthrough and a simple SOP so your team knows how to read reports, tag campaigns consistently, and avoid breaking tracking.
I can help you implement privacy-friendly best practices (avoiding personal data collection in analytics, cleaner consent flows if needed) and point out common compliance pitfalls.