What platforms do you support?
Most often: Instagram, Facebook, and LinkedIn. I’ll recommend a focused mix based on your audience and goals—usually fewer platforms, done better.
Social Media Marketing
Grow your brand presence across social platforms
I run social media like a system—not a scramble. My approach blends content strategy, production-minded planning, and measurable optimization so your posts aren’t just “consistent,” they’re tied to outcomes: awareness, event turnout, inquiries, ticket sales, and community growth.
This is built for organizations and businesses that want a clear voice, a repeatable workflow, and content that feels human (not generic), while staying practical to execute week after week.
What's included
- Content Strategy — Platform-specific content calendars aligned with your brand voice and business goals.
- Community Management — Active engagement with followers, responding to comments, and building brand loyalty.
- Paid Social Campaigns — Targeted advertising on Facebook, Instagram, and LinkedIn with optimized ad spend.
- Workflow + System Setup — Scheduling tools and approval workflows to streamline your social media operations.
- Analytics & Insights — Performance tracking across platforms with actionable recommendations for growth.
- Platform Optimization — Profile enhancements, bio optimization, and cross-platform brand consistency.
Process
- Strategy & Audit — I review your current channels, content, and goals, then define your content pillars, target audiences, and the few metrics that matter most (inquiries, attendance, reach, engagement, conversions). You get a clear plan for what to post and why.
- Plan & Produce — I build a repeatable content system: a monthly calendar, recurring post series, caption/CTA frameworks, and (optional) templates. If you’re running campaigns (events, launches), I map the rollout so every post supports the objective.
- Launch & Optimize — I help execute and refine: optimize profiles, improve post performance with small iterative changes, and report on what’s actually moving the needle. Optional: workflow setup + team guidance so publishing stays easy and sustainable.
Frequently asked questions
Do you create the visuals too, or just the strategy/captions?
Both options are available. If you have a photographer/designer (or existing assets), I’ll build the system around them. If you need creative direction, I can provide templates and clear guidance so visuals stay consistent and on-brand.
Can you promote events and ticketed campaigns?
Yes—this is one of my strongest use cases. I build structured rollouts (announce → reminders → urgency → recap) and align your social posts with your landing pages, links, and tracking so performance is measurable.
How do you measure success in social media efforts?
I focus on outcomes first (inquiries, registrations, ticket sales, donations), then support metrics (reach, saves, clicks, engagement). You’ll get simple reporting with clear “do more of this / do less of that” guidance.
Do you handle paid ads too?
I can support basic campaign setup and strategy, but most of my work is organic + systems + performance optimization. If paid is a major focus, I can help define requirements and coordinate with a specialist if needed.
What if we don’t have time to post consistently?
That’s exactly what the system is for. I build recurring content series, a realistic calendar, and a workflow that reduces friction—so you can stay active without it consuming your week.
Can you work with my team (approvals, multiple contributors)?
Yes. I can set up a simple intake + approval process so updates don’t live in scattered texts/emails, and publishing stays organized.
Do you provide content ideas?
Absolutely. I’ll build content pillars and ongoing post ideas based on your services, events, and what your audience actually engages with—then turn those into a practical calendar.