EdgeCraft Digital

Shopify Development

Professional Shopify stores that sell

I build Shopify stores that are clean, fast, and conversion-focused—without turning your admin into a mess. Whether you’re launching your first product line or upgrading an existing store, I focus on the fundamentals that drive results: strong product structure, a polished theme experience, streamlined checkout, and a setup that’s easy to manage as you grow.

If your store needs more than a standard “add to cart” flow (bundles, subscriptions, local pickup, event add-ons, B2B-lite workflows, or automation to your other tools), I can architect it so Shopify fits how you actually operate.

What's included

Process

  1. Discovery & Requirements — I review your store (or plan), document how you sell today, and clarify what the Shopify build needs to do tomorrow—products/variants, shipping rules, fulfillment workflow, integrations, and the outcomes you care about (conversion, AOV, speed, admin simplicity).
  2. Build & Configure — I implement the theme and store foundation: collections and product architecture, key pages, navigation, conversion structure, and essential apps/integrations. Then I test using real scenarios (mobile checkout, shipping logic, discounts, abandoned carts).
  3. Launch & Support — I launch with a quality checklist, validate tracking and checkout performance, and deliver a clean handover so you can manage products and promotions confidently. Optional ongoing support for new sections, seasonal campaigns, and scaling.

Frequently asked questions

Do you build Shopify stores from scratch or redesign existing ones?

Both. I can launch a new store quickly with a strong foundation, or refactor an existing store that’s grown messy over time.

Do you code custom Shopify themes?

I can do custom sections and targeted Liquid edits when needed, but I usually recommend a strong modern theme first—then customize it so you get speed and maintainability without unnecessary complexity.

Can you improve conversion rate and checkout performance?

Yes. I focus on product page hierarchy, collection UX, cart clarity, trust signals, and a smoother mobile checkout experience. Small changes here often have outsized impact.

What Shopify apps do you recommend?

Only what you actually need. Too many apps slow the store down and complicate maintenance. I’ll recommend a lean stack based on your requirements and keep performance in mind.

Can you set up subscriptions, bundles, or memberships?

Yes—Shopify supports these well with the right app choices and clean product architecture. I’ll recommend the best-fit approach based on your catalog and operations.

Can you migrate from WooCommerce / Squarespace / Wix?

Yes. Migrations are common. The approach depends on product complexity (variants, subscriptions), and whether you need to bring over customers and order history.

Will my store be SEO-friendly?

Yes. Shopify has strong basics, but structure still matters. I’ll ensure collections, product naming, metadata patterns, and internal linking are set up in a way that supports organic growth.

Do you provide training?

Yes. I can provide a walkthrough and a simple SOP covering product updates, collection management, discounts, and basic troubleshooting.

Can you provide ongoing support?

Absolutely. I can support seasonal launches, new sections, new product lines, and ongoing optimization so the store improves over time.

Book a consult about Shopify Development